About Us

Our Story

In 2017, Misha Impex was born when two women entrepreneurs – Shruty Gupta and Sheela Iyer decided to use their vast experience and knowledge to launch what they called ‘White Space Initiative’ – a space for affordable luxury brands. 

They observed that the fast-growing cosmetic industry in India is being driven by aspirations for global quality and global trends. And to fulfil these aspirations, the key is to provide them access to global brands but at affordable prices.

They put their heads together and assisted by a couple of experienced professionals; they zeroed in on a couple of international aspirational brands and signed them up. These brands were reluctant at first, but impressed with their ‘passion ‘and determination, relented. And Misha was in business…

Having signed up global brands, the team at Misha, decided to design brands of global quality made in India. The idea was to not only fulfil the Indian consumer’s aspirations but also market the brands globally.

In a short time, Misha Impex has not brought international brands to India but also launched global quality Indian brands.

All thanks to a growing young population, an emerging middle class, as well growing internet penetration, India provides huge opportunities for Health & Beauty brands. The rising awareness of cosmetics, increasing premium on personal grooming, changes in consumption patterns and lifestyles and improved purchasing power is boosting demand for quality products across the country.

At Misha Impex , we curate beauty brands from across the world and craft world-class professional grade ‘Made in India’ products that are designed to deliver Indian consumers a global experience. Our portfolio is growing and includes Retail and professional brands from Hair care , Skin care, Bath & Body , colour cosmetics and Nail Beauty categories. Our strength is our experience, in-depth knowledge of all distribution options and most importantly the relationship with our retail partners.

Our Network

Our Global network helps you not only access India but also emerging markets across South Asia, Middle East, APAC and South East Asia.

Our Relationship

We have cultivated strong business relationships over years of experience across the markets we operate and our strict adherence to ethical global trade practices. We see our relationships as partnerships and value respect, transparency and trust.

Our Focus

Our customer centric focus is our strength. We see the customer delight as absolutely core to what we do.

Our Expertise

Omni –Channel Distribution. We work with our partners to provide a seamless customer experience across all channels, whether chain retail stores, stand alone retailers, Hair & Beauty Salons or online marketplaces.

Our Vision

To establish Misha Impex as the number one purveyor of the finest Beauty Brands in India by offering customer experiences that drive long-term loyalty and deliver sustained growth for our stakeholders.

Our Mission

Our belief is in the power of beauty and self-care to help people feel great confident and empowered. Our mission is to develop and distribute brands that have a truly positive impact on our customers with regard to quality , efficacy , safety and sustainability.

Our Values

Meeting product and service demands at optimum level. Adhering to business ethics and reliable operating principles by adopting a dynamic and flexible approach. Prioritizing mutual reliability, confidentiality, relevant standards and legal requirements while meeting the demands of our stakeholders.

Numbers speak about our progress since 2017

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Beauty retail stores
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Salons across India
International & Domestic Brands

Our Association

Like to talk to us about our portfolio?

Our strength is our experience, in-depth knowledge of all distribution options and most importantly the relationship with our retail partners. Interested in knowing more about what we can offer for your brand?