In 2017, Misha Impex was born when two women entrepreneurs – Shruty Gupta and Sheela Iyer decided to use their vast experience and knowledge to launch what they called ‘White Space Initiative’ – a space for affordable luxury brands.
They observed that the fast-growing cosmetic industry in India is being driven by aspirations for global quality and global trends. And to fulfil these aspirations, the key is to provide them access to global brands but at affordable prices.
They put their heads together and assisted by a couple of experienced professionals; they zeroed in on a couple of international aspirational brands and signed them up. These brands were reluctant at first, but impressed with their ‘passion ‘and determination, relented. And Misha was in business…
Having signed up global brands, the team at Misha, decided to design brands of global quality made in India. The idea was to not only fulfil the Indian consumer’s aspirations but also market the brands globally.
In a short time, Misha Impex has not brought international brands to India but also launched global quality Indian brands.
All thanks to a growing young population, an emerging middle class, as well growing internet penetration, India provides huge opportunities for Health & Beauty brands. The rising awareness of cosmetics, increasing premium on personal grooming, changes in consumption patterns and lifestyles and improved purchasing power is boosting demand for quality products across the country.
At Misha Impex , we curate beauty brands from across the world and craft world-class professional grade ‘Made in India’ products that are designed to deliver Indian consumers a global experience. Our portfolio is growing and includes Retail and professional brands from Hair care , Skin care, Bath & Body , colour cosmetics and Nail Beauty categories. Our strength is our experience, in-depth knowledge of all distribution options and most importantly the relationship with our retail partners.
Numbers speak about our progress since 2017
Like to talk to us about our portfolio?
Our strength is our experience, in-depth knowledge of all distribution options and most importantly the relationship with our retail partners. Interested in knowing more about what we can offer for your brand?